Terms of service

Last updated: 6 November 2026

About Personal Parade

personalparade.com is operated by PERSONAL PARADE LIMITED, Unit 2A, 17/F., Glenealy Tower, No.1 Glenealy Central, Hong Kong SAR. In these terms, “we”, “us” and “our” mean PERSONAL PARADE LIMITED. For orders, returns or questions, contact hello@personalparade.com.

These terms explain the use of our online store and purchases made through it. Please read them together with our Shipping policy, Return and refund policy and Privacy policy, available through the store and checkout.

Using the store

You must have the legal capacity to make a purchase, or the required permission of a parent or guardian. Please provide accurate contact, payment and delivery details, use only payment methods you are authorised to use, and keep your account credentials secure.

You must not use the store for fraud or unlawful activity, interfere with its security, upload harmful code, impersonate others or collect other people’s personal information without lawful authority. We may restrict access where reasonably necessary to address misuse or protect the store, without affecting existing consumer rights.

Products, prices and payment

Product pages describe the items, available sizes and relevant materials. We aim to show colours accurately, but screens and lighting can affect their appearance. This does not limit your rights if an item is faulty or materially different from its description.

The price, currency, available payment methods, shipping charges and any taxes collected at checkout are shown before you place your order. Import duties or local charges not collected at checkout are explained in our Shipping policy. Discounts apply according to the conditions displayed with the offer.

Prices and availability can change for future purchases. We will not change the agreed price of an existing order without your agreement. If a pricing or stock error affects your order, we will contact you with the available options. Any cancellation will be handled in accordance with applicable law, and payments for items we cannot supply will be refunded.

Your order

Please check your items, sizes and delivery address before paying. Your confirmation email records your order details. If you notice a mistake or want to request a change or cancellation, email hello@personalparade.com as soon as possible. Changes may not be possible once processing or dispatch has started; this does not affect any statutory cancellation or return rights.

We may need to verify payment or contact details, or address suspected fraud, payment failure, unavailable stock or legal restrictions. If we cannot fulfil an order, we will notify you and refund the affected payment where due.

Shipping and delivery

Orders are dispatched from Izmir, Türkiye, using FedEx, DHL Express or UPS. Dispatch estimates, destination-specific delivery times, shipping rates and any duties or taxes we cover are set out in our Shipping policy. We send tracking details after dispatch.

Delivery estimates are not guarantees of a particular date or time. If an order is delayed, missing or arrives damaged, contact us so we can investigate with the carrier. Responsibility for delivery and loss remains subject to applicable consumer law; dispatch alone does not remove your statutory protections.

Returns, refunds and faulty items

Our Return and refund policy explains eligibility, the 14-day voluntary return period, return instructions and applicable costs. Contact hello@personalparade.com before sending items back so we can provide the correct return instructions. Our Hong Kong company address is not a return address unless we specifically instruct you to use it.

Mandatory consumer rights take priority over any conflicting store policy. Where applicable, this includes rights to cancel an online purchase, receive refunds and obtain remedies for faulty, misdescribed or undelivered goods. Sale or outlet pricing does not remove statutory rights. Personalised products and certain sealed hygiene products may be subject to statutory exceptions where the relevant legal conditions are met.

If you receive a faulty or incorrect item, email us with your order number and a description of the issue. We will arrange the remedy required by applicable law. Return charges for a change of mind do not automatically apply to a faulty-item claim.

Privacy and Shopify

Shopify hosts our store and processes information when you visit or purchase. Shopify Network Intelligence is enabled, so Shopify may also process information from interactions with this store, other merchants and Shopify to provide Enhanced Services such as personalisation, advertising and service improvement. Information is shared with Shopify and other service providers that may operate in other countries.

Our Privacy policy explains the information involved, connected services and your choices. Further information is available in Shopify’s Consumer Privacy Policy and Shopify’s privacy portal. Accepting these terms is not, by itself, consent to optional marketing or tracking.

Content and third-party services

Our branding, photographs, designs and website content are protected by applicable intellectual property rights. You may browse and use the store for lawful shopping purposes. Commercial reuse of protected content requires permission from the relevant rights holder.

External websites and payment or other independent services may have their own terms and privacy policies. Their involvement does not remove our obligations to you as the seller. Sending us feedback does not automatically grant permission to publish your private messages, name or photographs.

Responsibility and disputes

Nothing in these terms excludes liability that cannot lawfully be excluded, including liability for fraud or any non-excludable consumer rights. We remain responsible for our obligations under the purchase contract and applicable law.

If something goes wrong, contact hello@personalparade.com so we can try to resolve it. Applicable law determines your rights and the courts or authorities available to you. These terms do not require consumers to waive mandatory protections or an available right to bring proceedings where they live.

Changes to these terms

We may update these terms for future use of the store. The date above identifies the current version. Updates do not retrospectively change an existing order or remove rights you already have. If a provision cannot be enforced, the remaining terms continue to apply to the extent permitted by law.