These swim briefs are the classic newspaper hat, turned upside down.

Nothing was added. The folded geometry of the hat became the pattern itself—from the wide folded brim to the central triangular front.

The newspaper isn’t borrowed. It was created entirely by Personal Parade. Every page, headline and story explores the meaning of the bandana—an object we’ve been reimagining for years.

Turn an object upside down, and sometimes it becomes something entirely different.

color: print b&w
composition: 100% eco polyester, inner mesh lining
care: delicate wash at 30° after salt water, do not tumble dry, iron inside out
Models are 102 and 100 cm hips wear l size